Value Creation Model
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Sustainable Development Goals
Accell's ambitions and strategy are largely driven by the United Nations’ Sustainable Development Goals (SDGs). We can make a particularly marked difference in the realization of ‘Good health and well-being’ (SDG 3) and ‘Sustainable cities and communities’ (SDG 11). These themes are inherent in our DNA and an important driver in our design, production, marketing, innovation and strategic choices.
In 2020, we added ‘Climate action’ (SDG 13). We aim to reduce our CO2 footprint and that includes our entire value chain. As a bicycle manufacturer, we also contribute to ‘Decent work and economic growth’ (SDG 8).
And not just for our employees, because we also feel responsible for the well-being of all employees in the supply chain, at our suppliers and our dealers. On top of this, we see ‘Responsible consumption and production’ (SDG 12) as a no brainer and a decisive factor in everything we do. This includes reducing our ecological footprint and promoting the safe and responsible use of our products.
Finally, Accell sees a role for itself in promoting ‘Partnerships for the Goals’ (SDG 17). As one of the key players in the bicycle industry, we take the lead in partnerships with governments, partners and peers whenever we feel this is necessary.