Key market trends

The pandemic has caused a spike in bicycle sales and has acted as a political catalyst for cycling investments. Europeans are expected to buy 30 million bikes a year by 2030, according to a forecast by three expert organizations CIE, CONEBI and ECF*. The e-bike and e-cargo bike are predicted to be the biggest driver of the market surge. Cycling will move the world forward and grow further thanks to several positive trends.

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The pandemic has sparked a strong shift in consumer perception. Boosted by ongoing positive news about cycling worldwide, people are thinking more locally, and the bike is part of that picture. It is well-known that the bike is a zero-emission vehicle that demands little space to operate, while enhancing health benefits for individuals by engaging them in physical activity. Cycling is increasingly perceived as a positive, fun experience and an enjoyable and interactive way to commute. In short: freedom, positivity and good health.

In addition, the perception of cycling in cities, and among local and national governments has changed significantly all over the world. This has encouraged new funding policies which increase cycling.


More and more countries and cities are investing in cycling infrastructure than ever before, fuelled by the pandemic. The roll-out of "pop-up" bike lanes during the pandemic shows the pull effect of new cycling infrastructure. Investments have been made in safe infrastructure, wider pavements, special street lighting for cyclists and dedicated cycle routes. With traffic safety at the top of the list of priorities, a bike-friendly infrastructure is indispensable.

* Cycling Industries Europe (CIE), Confederation of the European Bicycle Industry (CONEBI), European Cyclists' Federation (ECF)


The cycling industry is investing to make electric bikes more accessible to riders of all levels. E-bikes are inclusive, safe, easy-to-use and designed to make people’s lives better. Their use is also stimulated by an increase in bike sharing and leasing schemes. Accessibility is further stimulated by innovative multi-modal projects linking cycling and public transport systems, for example. 



Thanks to cyclist-specific smart mobility platforms based on aggregated user data, cyclists can get real-time information about road conditions, building sites, unexpected incidents and journey time estimations. Accelerometers, gyroscopes and action cameras can be used to detect crashes and send out alerts, helping to make cycling safer and make cycling possible for all. Also, digital innovation will have a longer-term effect enabling better infrastructures for cyclists as urban planners benefit from data and analytics to develop bicycle-friendly cities.

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By 2050, nearly 70% of the world's population will live in cities. These cities will face numerous challenges in meeting the growing needs for housing, transportation, infrastructure and employment. Successfully building sustainable cities has become a major challenge.
The use of (electric) bicycles, and (electric) cargo bikes in particular, on a large scale can make an important contribution to healthier and more sustainable cities. Cities where it is pleasant to live and work.



On 14 December 2021, the European Commission launched the new European Urban Mobility Framework. This is a framework for cleaner, greener and smarter mobility. It specifies in detail how 424 large and medium sized cities can increase zero-emission public transport, and roll out more and better infrastructure for cycling and walking.


It is a call for cities to properly address cycling in urban mobility policies at all levels of governance. It emphasizes funding transport planning, raising awareness, the allocation of space, implementing safety regulations, and providing adequate infrastructure. The framework further stipulates the need to accelerate the deployment of cargo bikes and e-cargo bikes for urban logistics and last mile deliveries. This acknowledges that e-bikes and e-cargo bikes are part of the fastest growing e-mobility segment in Europe, contributing not only to an increase in the number and length of cycling trips, but to the strong industrial leadership of the European cycling industry.

The European Recovery Fund (“Next Generation EU”), set up to support member states' economies during and after the pandemic, states that 25% of the funding must be spent on 'green' initiatives. This has led to a large number of new cycling infrastructure projects, particularly in European cities, with investments of € 1.7 billion.

In late 2021, European Union finance ministers reached an agreement to allow cuts in Value Added Tax on goods and services, including e-bikes. This agreement is linked to fighting climate change and protecting health and it will therefore increase cycling.

* Cycling Industries Europe (CIE), Confederation of the European Bicycle Industry (CONEBI), European Cyclists' Federation (ECF)

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