Company statement


We strongly believe that people have the power to change the world for the better. And they will do this partly through cycling. Cycling has the power to uplift people's lives and their communities and it is an essential component when planning sustainable and livable cities. Around 2.5 billion more people will be living in cities by 2050.

We therefore need smarter infrastructure that connects us to the people and places we love. With urbanization fast approaching, lack of space, pollution and noise are all on the increase. We need to ensure that people can continue to lead livable and active lives.

Accell Group is the European market leader in e-bikes and second-largest in bicycle parts and accessories. Our 3,495 employees work closely together with tens of thousands of local dealers throughout Europe. By combining our sense of caring with our people, our products and leadership in innovation and sustainability we are helping cities to meet some of the many challenges they face.

2021 was another transformative year for us and the international bicycle industry. High demand for bikes, notably e-bikes, further driven by the  pandemic and the push for greener cities have attracted over a billion euros in investment into cycling throughout Europe since the pandemic began. Bikes are also recognized as a key component of the post pandemic “green recovery” because they are a reliable, fun, clean and environmentally-friendly means of transportation.

These times show us the potential which cycling has to change lives and communities. Our purpose: “Cycling moves the world forward” is truer today than ever.